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Monday, July 19, 2010

Major brands and manufacturers

There is a multitude of laptop brands and manufacturers; several major brands, offering notebooks in various classes, are listed in the box to the right.

The major brands usually offer good service and support, including well-executed documentation and driver downloads that will remain available for many years after a particular laptop model is no longer produced. Capitalizing on service, support and brand image, laptops from major brands are more expensive than laptops by smaller brands and ODMs.

Some brands are specializing in a particular class of laptops, such as gaming laptops (Alienware), high-performance laptops (Macbook Pro), netbooks (EeePC) and laptops for children (OLPC).

Many brands, including the major ones, do not design and do not manufacture their laptops. Instead, a small number of Original Design Manufacturers (ODMs) design new models of laptops, and the brands choose the models to be included in their lineup. In 2006, 7 major ODMs manufactured 7 of every 10 laptops in the world, with the largest one (Quanta Computer) having 30% world market share. Therefore, there often are identical models available both from a major label and from a low-profile ODM in-house brand.

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